Most insurance agencies focus heavily on new business acquisition. They spend thousands on marketing to bring new policyholders in the door. But what about the ones already inside? Policy renewals are the lifeblood of a stable insurance agency, yet they're often neglected until the last minute.
The renewal period is a vulnerable time. Policyholders are comparing options. They're wondering if they could get a better rate elsewhere. If they don't hear from their agent, they assume the agent doesn't care, and they start shopping.