Author: Abhibaj

Damian Trzebunia, Head of Global Product & Solution Marketing at Certinia, shares his journey, highlighting product marketing’s crucial role in strategy and growth. With 20+ years of experience, he discusses... Read More

Connor Clancy, Director of GTM Strategy & Growth Initiatives at Workday, shares his journey as a GTM leader. He discusses Workday’s approach to strategic partnerships, unique GTM opportunities in the... Read More

Sales enablement has emerged as a crucial business strategy in recent decades, gaining traction among organizations looking to enhance their sales processes and outcomes. As more companies experience the benefits... Read More

In today’s competitive market, understanding your target audience is crucial for effective marketing. One powerful tool for achieving this is the creation of a B2B buyer persona. These personas are... Read More

In 2025, as businesses continue to seek high-quality leads that yield meaningful conversions, the BANT framework (Budget, Authority, Need, and Timeline) remains a cornerstone for effective lead qualification. However, the... Read More