There is a rapid change in search behavior. Classic search engines such as Google are becoming Answer Engines, where the generative AI produces not merely a list of links but... Read More
Author: mark10
The history of the open Internet has always been filled with co-petition (or frenemies, if you’d like) organizations and frameworks that work together in some regard and compete in others.... Read More
With this technology, companies can create fully branded calling experiences by displaying their business information and the reason for the call directly on the recipient’s mobile phone screen. Consumers do... Read More
of your professional background and how it has shaped your approach to leveraging first-party data in marketing. I’ve spent my career at the intersection of technology, product strategy, and advertising, focusing... Read More
As digital communication channels continue to evolve, businesses that fail to innovate risk falling behind the competition. The pace of technological advancements means that businesses must be proactive, not reactive, in... Read More
Since it began with banner ads in the 1990s, display advertising has gone through drastic changes in digital marketing. Today, marketers are required to keep up with the constant shifts... Read More