How an Ad Operations Specialist Keeps Campaigns Precise
An Ad Operations Specialist manages trafficking, testing, monitoring, and reporting across advertising platforms and ad servers. The role links sales, marketing, analytics, and finance to ensure correct delivery, pacing, targeting, and compliance. By reviewing performance data, resolving discrepancies, documenting workflows, auditing tags, and applying quality checks, an Ad Operations Specialist protects user experience, improves transparency, supports revenue accuracy, strengthens brand safety, and helps teams understand outcomes through dashboards, logs clearly.