What Is a Good CTR for a Facebook Ad?
CTR (Click-Through Rate) is a key term among marketers that helps us measure how well your ad is performing. Since standard CTR varies across industries and changes over time, we'll explore what makes a good CTR today.
Rather than stressing about why you're getting low CTR, you should focus on understanding what factors affect CTR. Once you know these factors, you can make adjustments to improve your results. Here are the key factors that influence Click-Through Rate (CTR) on Facebook ads: